In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.
Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The "mechanical display case", an audio-visual highlight in the centre of the west wing, introduces the company's fascinating history in eight different languages.
The central idea of the museum's concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.