IWC Schaffhausen and Mercedes-Benz-AMG in Affalterbach have something in common: a passion for the art of engineering. Each company has used its technical expertise, coupled with many years of experience, to bring forth extraordinary masterpieces of unsurpassed quality.


The exhibition puts exclusive, precision-engineered watches side by side with top-of-range high-performance vehicles. Within the visitor, the exhibition will awaken a keen awareness of time, combined with the thrill of acceleration. IWC and Mercedes-Benz-AMG share the passion for precision technology. The concept of speed is meaningless without the ability to measure time. To move at perfect speed with respect to one´s surroundings, it is necessary to rely on ultra-precise timing of the engine and chassis performance. This is were IWC and AMG products come together. With the help of fascinating photographs and excellent advertisements, the exhibition portrayed the path each company took to perfection.


Exhibition venues

Genf, Switzerland

Hong Kong, China

Barcelona, Spain

Munich, Germany

Los Angeles, USA