IWC Schaffhausen and Mercedes-Benz-AMG in Affalterbach have something in common: a passion for the art of engineering. Each company has used its technical expertise, coupled with many years of experience, to bring forth extraordinary masterpieces of unsurpassed quality.

The exhibition puts exclusive, precision-engineered watches side by side with top-of-range high-performance vehicles. It will awaken in the visitor a keen awareness of time and combine it with the thirll of acceleration. IWC and Mercedes-Benz-AMG know the passion of precision technology. The concept of speed is meaningless without the ability to measure time. And to move at an optimal speed with respect to one´s surroundings, it is necessary to have ultra-precise timing of engine and chassis performance. This is were IWC and AMG products come together. With the help of fascinating photographs and advertisements the exhibition showed the path each company took to perfection.

Exhibition venues

Genf, Switzerland

Hong Kong, China

Barcelona, Spain

Munich, Germany

Los Angeles, USA